1978
Generation after generation, the passion for fruit!
The story of Pipo Appelsappen doesn’t start in Sint-Truiden, but in Zillebeke (West Flanders). Walter Porreye, Piet's father and an agricultural engineer, moved with his family to Sint-Truiden for his work as a fruit cultivation researcher at the Gorsem research station. Although Walter wasn’t a full-time fruit grower, he became fascinated by the profession and decided to start growing fruit in his spare time.
Piet loved helping his father in the fruit plantation. It was clear early on that Piet’s career path was set. From his father, Piet learned the famous long pruning method, the “Porreye pruning,” which he later passed down to his son Dries. Today, this technique is still successfully applied!
In the 1970s, Piet bought his first plantation, focusing on Conference pears. But he quickly expanded: Durondeau, Doyenné du Comice, and apples such as Golden, Boskoop, Jonagold, and Jonagored were added. The assortment kept growing: raspberries, strawberries, and even cherries joined the fruit landscape.
At PIPO, this passion is still alive, with a stronger than ever focus on sustainable, integrated fruit cultivation and respect for nature!
From the archives: A young Piet, not yet 18, working on the tractor in Kerkom. His first steps in fruit growing, long before he would expand the family business.
2003
Dries Porreye Joins the Fruit Business!
2006
Veerle Van Hoof, wife of Piet, steps away from her usual job to fully support a new project. Veerle creates PIPO Apple Juice! PIPO, named after Piet Porreye.
2007
A collaboration was established with a contract juicer who produced the PIPO bottles. The first bottle rolls off the production line. Both young and old quickly become convinced of the quality of these healthy juices, and PIPO quickly becomes a trendy and successful brand product.
In-house production of low-sugar jams and syrups. Thanks to the selection of fruit varieties, guaranteed freshness, unique packaging, and careful finishing, these are niche products sold exclusively at home.
2011
A strong focus is placed on tourism. In the middle of the orchards, a star tent is set up where thousands of tourists, through organized company visits, see and hear how beautiful fruit cultivation is. They get to know the family business and taste the delicious local products.
2012
The idea of taking full control of production becomes a reality. Brecht Porreye, the second son of Piet and Veerle, decides to join the company and take over the production.
1 April 2014
1 November 2016